PA Rhino Conservation Advocates (PARCA) was created by a group of individuals who knew each other from work and learned they shared a desire to positively impact our natural world. The cofounders came together after one of them went to Namibia and came home driven to make a difference. In October 2015, we had the great fortune to meet Dereck and Beverly Joubert and ask them directly how we could help their conservation efforts. The Jouberts are National Geographic Explorers-in-Residence, filmmakers, photographers, and conservationists from Botswana. They suggested we educate and raise funds and we decided to focus our efforts on the rhinoceros because of a fondness for it and because of the real crisis it faces. While PARCA primarily focuses on the rhinoceros, we are dedicated to helping preserve the larger ecosystem in which they live.