Sebastian's Bio

Sebastian Joy is an impact-focused serial social entrepreneur focused on transforming the global food system. He is Founding President of ProVeg International, the UN award-winning food awareness organization working to replace conventional animal products with plant-based and cultured alternatives. ProVeg is the first veg organization officially recognized by China as an International NGO. Sebastian is an initiator of the collective-impact organization 50by40, co-creator of the ProVeg Incubator, the world’s first incubator focused exclusively on alt protein startups, co-creator of VeggieWorld, the world’s largest plant-based trade show, inventor of an award winning toothpaste, and co-founder of the Animal and Vegan Advocacy Summit. He holds degrees in Cognitive Science and Nonprofit Management. Sebastian has taught Social Entrepreneurship at the Berlin School of Economics and Law and now mentors promising startups at Charity Entrepreneurship. All his work is guided by effective altruism and he currently resides in Berlin with his wife Dr. Melanie Joy.